Welcome to…
Sponsorship
Partnership
Communications
IPs
Talents
Funds
Creativity
Sustainability
Sponsorship
Partnership
Communications
IPs
Talents
Funds
Creativity
Sustainability
About us
About us
Our Expanding Story.
Capital Entertainment began in 2020 as a creative talent development house and community builder in Riyadh, Saudi Arabia. After quality talent was found and developed, Capital grew to become a music label & IP generator. To position its IPs and talent in the market, Capital added a creative consultancy & strategy arm. Proven ability in consultancy gained trust of sponsors leading to a sponsorship management role.
Our Mission
Our Mission
Enabling Creative Ecosystems.
Capital exists to enable creative ecosystems in Riyadh and internationally through our bespoke philosophy of human intelligence to keep up with the constant demands of the consumer for something new and fresh.
IP is the new creation and the asset to capitalize on. Many agencies or companies focus on a single aspect of the industry, but we think this is a problem in young markets. A local company needs to be driving projects from a birds eye view and from the microscope.
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)
Capital Entertainment
CRAFTING STORIES - Capital Entertainment operates as a talent development house at its core, extending its services across the value chain to empower and showcase exceptional talent. Based in Riyadh, the capital of Saudi Arabia, Capital Entertainment aims to make a global impact. Specializing in event production, music production & film production.
Categories
Talent & IP Development
Documentaries
Record Label
Music & Film Production
Sponsorships
Partnerships
6+
Capital Entertainment
(002)
Capital Communication
BUILDING HUMAN CAPITAL - Capital Communications is a creative agency with deep expertise in art, culture, and entertainment, delivering impactful solutions both locally and globally. Our philosophy is driven by the absolute belief that Human intelligence is the magic that creates great and effective work, and our unique process that defines commercial problems and helps deliver solutions, is focused on the most powerful of traits, human emotions.
Categories
Creative strategy
Communications & Content strategy
Brand Positioning & Community management
Sponsorships
Partnerships
Activations
6+
Capital Communication
(003)
Capital Engineering
BUILDING EXPERIENCES - Capital Engineering specializes in transforming concepts into spectacular realities. With extensive industry experience, we design and deliver stages and events from concept to execution, creating immersive environments that bring our clients’ visions to life. Capital Engineering – born to turn ambition and creative innovation into reality.
Categories
Experiential Design
Creative Design Solutions
Immersive Environment
4+
Capital Engineering
(001)
Capital Entertainment
CRAFTING STORIES - Capital Entertainment operates as a talent development house at its core, extending its services across the value chain to empower and showcase exceptional talent. Based in Riyadh, the capital of Saudi Arabia, Capital Entertainment aims to make a global impact. Specializing in event production, music production & film production.
Categories
Talent & IP Development
Documentaries
Record Label
Music & Film Production
Sponsorships
Partnerships
6+
Capital Entertainment
(002)
Capital Communication
BUILDING HUMAN CAPITAL - Capital Communications is a creative agency with deep expertise in art, culture, and entertainment, delivering impactful solutions both locally and globally. Our philosophy is driven by the absolute belief that Human intelligence is the magic that creates great and effective work, and our unique process that defines commercial problems and helps deliver solutions, is focused on the most powerful of traits, human emotions.
Categories
Creative strategy
Communications & Content strategy
Brand Positioning & Community management
Sponsorships
Partnerships
Activations
6+
Capital Communication
(003)
Capital Engineering
BUILDING EXPERIENCES - Capital Engineering specializes in transforming concepts into spectacular realities. With extensive industry experience, we design and deliver stages and events from concept to execution, creating immersive environments that bring our clients’ visions to life. Capital Engineering – born to turn ambition and creative innovation into reality.
Categories
Experiential Design
Creative Design Solutions
Immersive Environment
4+
Capital Engineering
(001)
Capital Entertainment
CRAFTING STORIES - Capital Entertainment operates as a talent development house at its core, extending its services across the value chain to empower and showcase exceptional talent. Based in Riyadh, the capital of Saudi Arabia, Capital Entertainment aims to make a global impact. Specializing in event production, music production & film production.
Categories
Talent & IP Development
Documentaries
Record Label
Music & Film Production
Sponsorships
Partnerships
6+
Capital Entertainment
(002)
Capital Communication
BUILDING HUMAN CAPITAL - Capital Communications is a creative agency with deep expertise in art, culture, and entertainment, delivering impactful solutions both locally and globally. Our philosophy is driven by the absolute belief that Human intelligence is the magic that creates great and effective work, and our unique process that defines commercial problems and helps deliver solutions, is focused on the most powerful of traits, human emotions.
Categories
Creative strategy
Communications & Content strategy
Brand Positioning & Community management
Sponsorships
Partnerships
Activations
6+
Capital Communication
(003)
Capital Engineering
BUILDING EXPERIENCES - Capital Engineering specializes in transforming concepts into spectacular realities. With extensive industry experience, we design and deliver stages and events from concept to execution, creating immersive environments that bring our clients’ visions to life. Capital Engineering – born to turn ambition and creative innovation into reality.
Categories
Experiential Design
Creative Design Solutions
Immersive Environment
4+
Capital Engineering
Meet Our
Team.
Meet Our
Team.
Founder, Entrepreneur & Executive Creative Director
Dr. Turki AlShagroud
Dr. Turki AlShagroud is a visionary founder and successful entrepreneur and Creative Director whose efforts have transformed the creative landscape in Riyadh since 2020 when he founded Capital Entertainment. Dr. Turki is scientific critical thinker who started his career as a successful dentist and holds a BA in dental surgery from King Saud University - one of the top universities in the world. Turki has a very unique blend of experience working in investments and the creative sector, as well as working in both civil and military sectors. At Capital Entertainment, Turki has formed a handful of bands, as well as co-produced viral hits, and even discovered and empowered award-winning screenwriters. Turki has written and produced songs for government entities, and brings his vast network of local and international talents and music industry leaders to support his talent development efforts.
Founder, Entrepreneur & Executive Creative Director
Dr. Turki AlShagroud
Dr. Turki AlShagroud is a visionary founder and successful entrepreneur and Creative Director whose efforts have transformed the creative landscape in Riyadh since 2020 when he founded Capital Entertainment. Dr. Turki is scientific critical thinker who started his career as a successful dentist and holds a BA in dental surgery from King Saud University - one of the top universities in the world. Turki has a very unique blend of experience working in investments and the creative sector, as well as working in both civil and military sectors. At Capital Entertainment, Turki has formed a handful of bands, as well as co-produced viral hits, and even discovered and empowered award-winning screenwriters. Turki has written and produced songs for government entities, and brings his vast network of local and international talents and music industry leaders to support his talent development efforts.
Founder, Entrepreneur & Executive Creative Director
Dr. Turki AlShagroud
Dr. Turki AlShagroud is a visionary founder and successful entrepreneur and Creative Director whose efforts have transformed the creative landscape in Riyadh since 2020 when he founded Capital Entertainment. Dr. Turki is scientific critical thinker who started his career as a successful dentist and holds a BA in dental surgery from King Saud University - one of the top universities in the world. Turki has a very unique blend of experience working in investments and the creative sector, as well as working in both civil and military sectors. At Capital Entertainment, Turki has formed a handful of bands, as well as co-produced viral hits, and even discovered and empowered award-winning screenwriters. Turki has written and produced songs for government entities, and brings his vast network of local and international talents and music industry leaders to support his talent development efforts.
Chief Executive Officer
Phil Lynagh
Phil is the CEO of Capital Group, leading the team through encouraging the empowerment of the creative environment we work in and ultimately delivering commercial growth within the kingdom and beyond. Phil has enjoyed a career in advertising and marketing spanning 30+ years, leading or supporting leadership at some of the largest agencies around the globe including Octagon, McCANN, Ogilvy, Gyro, and Tag Worldwide. Before taking the reins at Capital Group, Phil was Senior Vice President and Business Director at Octagon, the world's leading sponsorship and sports agency. Before moving to Shanghai to take up the role of Regional Director for Asia Pacific and Vice President of Momentum Worldwide, the world’s leading experiential and activation agency, he was Regional Vice President and Managing Director of FP7 McCann Middle East & North Africa based in Dubai. Phil is a global experienced professional, having lived and worked in London, Shanghai, Saudi Arabia, Bahrain, Kuwait and the UAE. Phil has helped create and deliver award winning creative work, activations and events for Adidas, Coca-Cola, National Commercial Bank, AMEX (KSA), L’Oreal, Nivea, SONY, MasterCard, McDonalds, Carrefour, Nescafe, SONY PlayStation and Dubai Duty Free plus many more well-known and loved brands.
Chief Executive Officer
Phil Lynagh
Phil is the CEO of Capital Group, leading the team through encouraging the empowerment of the creative environment we work in and ultimately delivering commercial growth within the kingdom and beyond. Phil has enjoyed a career in advertising and marketing spanning 30+ years, leading or supporting leadership at some of the largest agencies around the globe including Octagon, McCANN, Ogilvy, Gyro, and Tag Worldwide. Before taking the reins at Capital Group, Phil was Senior Vice President and Business Director at Octagon, the world's leading sponsorship and sports agency. Before moving to Shanghai to take up the role of Regional Director for Asia Pacific and Vice President of Momentum Worldwide, the world’s leading experiential and activation agency, he was Regional Vice President and Managing Director of FP7 McCann Middle East & North Africa based in Dubai. Phil is a global experienced professional, having lived and worked in London, Shanghai, Saudi Arabia, Bahrain, Kuwait and the UAE. Phil has helped create and deliver award winning creative work, activations and events for Adidas, Coca-Cola, National Commercial Bank, AMEX (KSA), L’Oreal, Nivea, SONY, MasterCard, McDonalds, Carrefour, Nescafe, SONY PlayStation and Dubai Duty Free plus many more well-known and loved brands.
Chief Executive Officer
Phil Lynagh
Phil is the CEO of Capital Group, leading the team through encouraging the empowerment of the creative environment we work in and ultimately delivering commercial growth within the kingdom and beyond. Phil has enjoyed a career in advertising and marketing spanning 30+ years, leading or supporting leadership at some of the largest agencies around the globe including Octagon, McCANN, Ogilvy, Gyro, and Tag Worldwide. Before taking the reins at Capital Group, Phil was Senior Vice President and Business Director at Octagon, the world's leading sponsorship and sports agency. Before moving to Shanghai to take up the role of Regional Director for Asia Pacific and Vice President of Momentum Worldwide, the world’s leading experiential and activation agency, he was Regional Vice President and Managing Director of FP7 McCann Middle East & North Africa based in Dubai. Phil is a global experienced professional, having lived and worked in London, Shanghai, Saudi Arabia, Bahrain, Kuwait and the UAE. Phil has helped create and deliver award winning creative work, activations and events for Adidas, Coca-Cola, National Commercial Bank, AMEX (KSA), L’Oreal, Nivea, SONY, MasterCard, McDonalds, Carrefour, Nescafe, SONY PlayStation and Dubai Duty Free plus many more well-known and loved brands.
COO / Executive Producer
Ryan Cannon
Ryan Cannon, is an Emmy-nominated producer and multi-award winning animation director. His first feature film The Ceremony (2009) was distributed by Netflix. He produced the animated feature film The WonderGrove Wizard of Oz , his multi award- winning short film Are You Okay? (2021) won Best Animation and Grand Jury Prize awards, and he developed the second season of Future Folktales (2024) in collaboration with NEOM and the MiSK Foundation. Ryan is also an educator. He designed and executed the Inspire! Labs at the Red Sea Labs which introduced the Directing Workshop with Academy Award winner Spike Lee. Lastly, Ryan has a history of developing creative talent in the US under a nationwide program called StoryMaker which turned classrooms in over 20 states into production studios. The talent under Ryan’s guidance has won awards in International film festivals, Disney Animation and Dreamworks.
COO / Executive Producer
Ryan Cannon
Ryan Cannon, is an Emmy-nominated producer and multi-award winning animation director. His first feature film The Ceremony (2009) was distributed by Netflix. He produced the animated feature film The WonderGrove Wizard of Oz , his multi award- winning short film Are You Okay? (2021) won Best Animation and Grand Jury Prize awards, and he developed the second season of Future Folktales (2024) in collaboration with NEOM and the MiSK Foundation. Ryan is also an educator. He designed and executed the Inspire! Labs at the Red Sea Labs which introduced the Directing Workshop with Academy Award winner Spike Lee. Lastly, Ryan has a history of developing creative talent in the US under a nationwide program called StoryMaker which turned classrooms in over 20 states into production studios. The talent under Ryan’s guidance has won awards in International film festivals, Disney Animation and Dreamworks.
COO / Executive Producer
Ryan Cannon
Ryan Cannon, is an Emmy-nominated producer and multi-award winning animation director. His first feature film The Ceremony (2009) was distributed by Netflix. He produced the animated feature film The WonderGrove Wizard of Oz , his multi award- winning short film Are You Okay? (2021) won Best Animation and Grand Jury Prize awards, and he developed the second season of Future Folktales (2024) in collaboration with NEOM and the MiSK Foundation. Ryan is also an educator. He designed and executed the Inspire! Labs at the Red Sea Labs which introduced the Directing Workshop with Academy Award winner Spike Lee. Lastly, Ryan has a history of developing creative talent in the US under a nationwide program called StoryMaker which turned classrooms in over 20 states into production studios. The talent under Ryan’s guidance has won awards in International film festivals, Disney Animation and Dreamworks.
R&D & Creative Director
Bachar Berbari
Bachar is a concept-driven creative leader with over 20 years of experience across the GCC and MENA region. His work combines strong visual thinking and copy-led storytelling, supported by deep expertise in digital, brand activations, experiential marketing, and production, reflecting the capabilities of a full-service agency environment. He places significant emphasis on research and development, continuously exploring new ideas, technologies and audience behaviors to create innovative and relevant solutions. Bachar’s strengths lie in leading, building, and motivating creative teams, nurturing internal growth while guiding projects from initial client briefing through strategy development to creative solution presentations and execution. He believes strongly in building trusted relationships with client servicing teams and clients, ensuring alignment, collaboration, and impactful results.
R&D & Creative Director
Bachar Berbari
Bachar is a concept-driven creative leader with over 20 years of experience across the GCC and MENA region. His work combines strong visual thinking and copy-led storytelling, supported by deep expertise in digital, brand activations, experiential marketing, and production, reflecting the capabilities of a full-service agency environment. He places significant emphasis on research and development, continuously exploring new ideas, technologies and audience behaviors to create innovative and relevant solutions. Bachar’s strengths lie in leading, building, and motivating creative teams, nurturing internal growth while guiding projects from initial client briefing through strategy development to creative solution presentations and execution. He believes strongly in building trusted relationships with client servicing teams and clients, ensuring alignment, collaboration, and impactful results.
R&D & Creative Director
Bachar Berbari
Bachar is a concept-driven creative leader with over 20 years of experience across the GCC and MENA region. His work combines strong visual thinking and copy-led storytelling, supported by deep expertise in digital, brand activations, experiential marketing, and production, reflecting the capabilities of a full-service agency environment. He places significant emphasis on research and development, continuously exploring new ideas, technologies and audience behaviors to create innovative and relevant solutions. Bachar’s strengths lie in leading, building, and motivating creative teams, nurturing internal growth while guiding projects from initial client briefing through strategy development to creative solution presentations and execution. He believes strongly in building trusted relationships with client servicing teams and clients, ensuring alignment, collaboration, and impactful results.